Social Networking 101
 
In this information-packed video, Sherry Chris, president and CEO of Better Homes and Gardens Real Estate LLC, takes you through the simple steps of building a social media network. She explains:

• How to get started;
• How to take it to the next level;
• How she networks;
• How to target Florida’s niche markets.

•  Watch video
• More about Sherry
  

Incentive packages bring buyers to the table

Natasha Gonell, a sales associate with Prudential Florida WCI in Pembroke Pines, believes in the power of choice. To help move her new listings, she offers buyers a menu of financial incentives. Buyers can elect to have the seller pay their first year of property taxes or cover their homeowners’ insurance for a year. Sellers provide the money for these incentives from their sale proceeds. Some can’t afford to do this, and others choose not to. But many sellers do agree to spend some money to help move their homes quickly. “The buyers love this,” Gonell says. “They get to choose. For them, it’s great to have a choice.”

Design a newsletter worth reading

You have no control over who actually reads your business’ newsletter, right?  Wrong. Give your newsletter some visual appeal and your professional appeal might just soar in the eyes of those who receive it. You'll be well on your way to producing an excellent newsletter if you consider a few guidelines.

• Check out the newsletter guidelines