Sell Yourself
What’s the right Website for you?

An attractive and effective Web site will get your real estate business off to a great start. But with so many design choices available at different price points, it’s vital to understand your options. For instance, you could purchase a lower-cost “template” design to get up and running or spend more for a custom Web site with just the features that are most important to your business. Read more.

Manage Your Business
Put your safety first

When working with buyers and sellers, it’s important to make personal safety a priority. Keep your eyes and ears open -- and use your common sense -- to avoid putting yourself in a potentially dangerous situation. For instance, before showing a property, be sure to notify your office and consider whether it makes sense to bring a partner along as a “bodyguard.” When showing a home, let the client enter each room first, while you follow behind. More safety tips.

Success Stories
Accelerating sales in a slow market

In a slower real estate market, Jason and Renee Coley know that responding quickly to client inquiries gives them a jump on the competition. When Jason Coley began his career at Ray's Real Estate Services in Fort Pierce in January 2006, he carried a PDA that lets him answer emails immediately and respond to every lead within two hours. Now, Jason Coley is a team leader at Keller Williams Realty of the Treasure. Read more.

Learn to Earn
Know how to complete a solid contract

A solid, binding purchase and sales contract is the foundation for a successful transaction. That’s why FAR offers “Completing an Effective Purchase and Sales Contract,” a four-hour Continuing Education Express course. You will learn how to make a contract acceptable to all parties, understand why some buyers or sellers want to back out of contracts and how to bring them back to the table. Download the CE Express course list here.