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Sell Yourself Learn to rescue sellers
n today’s market, many sellers in financial distress are looking for a real estate agent who understands the options and can help them find a solution. For example, some owners have mortgages with a larger balance than the market value of their home. That gives you an opportunity to become an expert in these “short sale” situations, as well as other pre-foreclosure issues. Perhaps the owner can negotiate with the lender to reduce the monthly payments or borrow from relatives to keep the home from going into foreclosure. Read more ways to rescue sellers.

Manage Your Business Spot Scammers and Schemers
If a buyer’s offer is too good to be true, it may be a sign of fraud. If there are unusual clauses in the contract — such as assigning the contract to a different buyer — it’s time to alert your broker. Throughout Florida, con artists have developed schemes to take advantage of homeowners, buyers and real estate professionals. An artificially inflated price on a buyer’s offer, for instance, might be a signal that the purchaser is in cahoots with an unscrupulous lending agent. Steer clear of this situation to avoid becoming involved in potential mortgage fraud. Read more about spotting scams.

Success Stories
How I became a FSBO listing machine
Eddie Tybuszynski, a sales associate with The Keyes Co./Realtors in Miami, has grown his business by turning for-sale-by-owner (FSBO) properties into listings. After all, 84 percent of all FSBOs end up working with a sales associate, according to the National Association of Realtors (NAR). Tybuszynski’s keys to success including making personal contact with the owner and conveying a professional attitude. Read more about Tybuszynski’s strategy.
Learn to Earn
Kick your computer skills up a notch
In today’s business environment, sales associates rely on strong computer and communication skills. FAR’s “Computers and Effective Communication” Continuing Education Express course (CE 3 hr) teaches you the basics necessary for success in the real estate industry. Download the CE Express course list here.
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FAR’s EarlyBird E-newsletter
FAR’s EarlyBird daily e-newsletter is a great way to keep up with news and information affecting your real estate business and impress your clients with your knowledge. Best of all it’s included with FAR membership, so if you’re not receiving it then subscribe for free. Just follow the directions here. |
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Housing rescue
Congress' "Housing and Economic Recovery Act of 2008" provides mortgage relief for America's 400,000 struggling homeowners and also aims to calm jittery financial markets and bolster the sagging economy. The legislation takes several approaches to curing the ailing housing market. Read about key provisions.
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Aggressive, innovative marketing practices are not inherently unethical, but be certain that your business practices comply with the requirements imposed by the Code of Ethics & Standards. See NAR Code of Ethics & Standards 16-1.
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