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 Sell Yourself
Creative ways to get free publicity
Why spend a fortune trying to market your services, when there are plenty of opportunities for free publicity in your local market? For instance, you could write a real estate column for a newspaper or start giving speeches to civic or business groups on topics related to real estate and the economy. You could also volunteer your time on behalf of a cause that affects homeowners in your community. It all gets your name out to buyers and sellers. Read more ideas.
 Manage Your Business
Become a master of time management
Since there are only 24 hours in a day, it’s essential to develop an effective time-management system. That way you can get the most important work-related tasks done each day, while still carving out time for yourself, family and friends. In this online article, two successful Realtors offer ways for you to become a master of time management. For example, you could place “activity blocks” into your daily schedule or incorporate an hour of “no interruption” time. Read more.
 Success Stories
Nancy Riley: Market smarts
Wondering how to survive in a changing market? Nancy Riley, a top-producer for Coldwell Banker Residential and FAR’s 2007 president, says there’s no substitute for hard work and developing in-depth knowledge about your local market. Riley offers more timely insights and inspirational advice in this Realtor Legends video. Watch video.
 Learn to Earn
‘Ins and outs’ of 1031 exchanges
A tax-deferred exchange (often called a 1031 exchange) can offer substantial financial benefits for clients. But to help clients weigh the option, it’s vital for sales associates to know how to explain and calculate the exchanges. By taking FAR’s “Tax Deferred Exchanging” Continuing Education course (CE 4 hr) you’ll learn to calculate depreciated basis, recapture and total taken, to explain the three types of exchanges and more. Download the education catalog here.
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Cold-call safely
When used appropriately, the phone may be a salesperson’s most powerful marketing tool. But call one of the millions of Americans who have registered with state and federal do-not-call registries and you could be fined up to $11,000. That’s why FAR provides members with a free, easy-to-use online do-not-call compliance tool, DNCQuickcheck. More. |
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Act fast for free convention registration
The first 200 first-time attendees who register for the Florida Association of Realtors 2008 Convention and Trade Expo get free registration. Go online now to complete a registration and event tickets form, find session descriptions and schedules and link to the host hotel, Buena Vista Palace Hotel & Spa, to book a room. Questions? Call (800) 669-4327. VISA, MasterCard and American Express accepted. Online registration.
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You may represent your services as “free” or without cost if you expect to receive compensation from a source other than your client—provided that you clearly disclose the potential payment at the same time. See NAR Code of Ethics & Standards 12-2. .
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