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 Sell Yourself
Warm up to cold calling!
What’s the best time to launch an effective cold calling campaign? How about the hot Florida summer! Job-hunters, families and retirees are thinking about buying or selling a home so they’ll be well situated in the fall. One great way to find those prospects is the traditional cold-calling marketing technique: Pick up the phone, introduce yourself and ask if you can be of assistance. And don’t forget to smile when you speak – it makes a difference! Of course, when cold calling, sales associates should first make sure a phone number doesn't appear on a state or national do-not-call list. More cold calling tips.
 Manage Your Business
Balancing personal and work time
Guess what – it’s hard to balance your work and personal time. While you undoubtedly need to spend time focused on work in order to jump-start your career, there’s no reason to neglect your family, friends and personal interests. And as a real estate salesperson, you have more flexibility in your daily schedule than a typical salaried employee. One of the best ways to maintain a healthy balance is to keep one calendar, clearly mark down both work and personal time, and refuse to let one intrude on the other. Read more tips.
 Success Stories
A happy ‘HOG’ farmer
Not long ago, Ileana Rodriguez “kick started” her real estate career by becoming a “HOG” farmer. A decade ago, the Miami broker discovered Harley-Davison motorcycles and immediately joined the local Harley Owners Group (HOG). By mingling with other enthusiasts, Rodriguez has successfully grown her HOG “farm,” generating numerous sales along the way. Of course she always carries a pile of business cards and hands them out to everyone. It’s a great example of how to turn a personal hobby into an effective marketing program. Read more.
 Learn to Earn
Know the Code of Ethics
In today’s market, buyers, sellers and investors are looking for real estate professionals with high ethical standards. Learning and understanding the Code of Ethics and Standards of Practice of the National Association of Realtors (NAR) – and including it on your website – is a great way to strengthen your credentials. New Realtors are required to complete ethics training through the local board and then take an ethics course every four years. Ethics courses.
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A magazine about you
Wondering how to create a video open house? How about getting buyers off the fence or fixing those “deal busters” in a sales contract? In Florida Realtor magazine, Realtors like you tell how to do it, and industry experts give you their best advice. It’s all about making you successful by learning from successful Realtors and staying current with the latest ideas. It’s been named the best trade magazine in Florida and its subscription is included in your dues, so look for it in your mailbox.Issues online. |
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Act fast for free convention registration
The first 200 first-time attendees who register for the Florida Association of Realtors 2008 Convention and Trade Expo get free registration. Go online now to complete a registration and event tickets form, find session descriptions and schedules, and link to the host hotel, Buena Vista Palace Hotel & Spa, to book a room. Questions? Call (800) 669-4327. VISA, MasterCard and American Express accepted.Online registration.
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| Advise clients and customers about any direct or indirect interests you have in businesses or organizations to which you refer them. See NAR Code of Ethics & Standards 6.1.
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