Market Strategies
Cathy Whatley: How to become a market expert

Cathy B. Whatley served as the 2003 president of the National Association of Realtors® and as the 1996 president of the Florida Association of Realtors®. She is the chairman of Real Estate Industry Solutions (REIS), a wholly-owned subsidiary of the Florida Association of Realtors®. www.reisinnovations.com.
A Realtor® since 1969, Cathy is broker-owner of Buck & Buck, Inc. in Jacksonville, a family firm established by her grandfather in 1907.