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October 2006Marketing to the Generations

Are you adapting your marketing to reach everyone from seniors to Generation Y? You should. Here's why and how.

In the Jacksonville market, Generation Y buyers, who are in their 20s, typically buy inexpensive condos or town homes close to the beaches, shopping and clubs, according to Jan Shields, a 21-year sales associate with Watson Realty’s Atlantic Beach office. For Generation X buyers, who are in their 30s and 40s and usually raising families, finding the right suburban home with a good school system tends to be a top priority. High-income baby boomers, who are in their 50s and early 60s, are likely to snap up country club or waterfront homes, while seniors, who are age 65 and up may prefer secure condominiums or age-restricted communities.

Also in this issue...

Meet, Greet and Sell
Get your name out by joining a networking club or finding opportunities in your own back yard. Hint: It's all in the delivery.

Your Web Site: What's Right for You?
Template site or professionally designed? You've got options. We've got tips for doing it better.

Who's Taking Over Your Brokerage?
Handing over the reigns isn't easy, but with good planning the process can be much less painful for brokers and their sales associates.

E-Market Yourself
It's another makeover! Our expert shows one sales associate how to build an effective internet brand.

How to Be a FSBO-Listing Machine
Sales associate Eddie Tybuszynski explains how he converts private sellers to clients.


2006 Solutions Guide2006 Real Estate Solutions Guide

Full of articles, solutions and products intended to help you soar to new heights of success and professionalism, the 2006 Real Estate Solutions Guide is available here to browse online or in PDF format so you can print and go.

  • Browse online
  • Download in PDF format


Tell Us Your Issues

What's happening in your market? Have you seen an influx in international buyers? Has the revitalization of your city's downtown boosted the market? We want to know. E-mail the editor at FLRealtor@floridarealtors.org or fax us at (407) 438-1411, Attn. Florida Realtor magazine editor.